Happy employees are the equivalent of happy customers. Lead your employees well and you can really scale (sustainably!)

STEP TWO: Watch these short videos and determine what support would look like for you in LeadWell Academy with expert coaching, practice opportunities and modern leadership training.

What sets this apart from other programs?

Pinpoint your leadership strengths and where you can put your focus in order to more effectively lead your team. (14:30)

Why work with Jen?

Learn what clients love about Jen’s masterful style and ability to coach and teach, ultimately helping you more easily lead your team. (5:52)

What’s included and what’s the cost?

We combine modern leadership theory, strategy, and practice so you can grow as you go. You don’t do that through books. You do that with expert coaching. (16:04)

STEP THREE: Enroll and join other top leaders in LeadWell Academy and develop elite leadership skills that will last you a lifetime.

In a few minutes, you’ll learn what leadership is really needed. With the Great Resignation upon us, this isn’t something any leader in any organization should overlook right now!

Composite image showing several computer/device screens with course names as well as a sampling of downloadable tools.

What's Included?

Guidance and growth as you address leadership challenges, develop your team and create a positive & productive work culture.

Apply Your Learning Real-Time

Weekly virtual group practice on Wednesdays at 10:30am CT. We'll strategize on issues that you face daily like how to boost employee motivation to how to feel more confident. Consistent attendees become better leaders at work and home.This client-fave gets you out of your comfort zone in a safe space while you participate, practice, watch and learn!

Personalized Face to Face Zoom Check-ins

Stay on track with three 1:1 coaching sessions during your five or ten month program. These sessions will help you get started on your growth with clarity; help you integrate what you're learning into your daily habits and celebrate your growth and the impact it's made in your organization and life.

Like Having your Coach on Speed Dial. But Better.

Monthly asynchronous coaching on WhatsApp! Strategize for real-life situations. Get ready, focused, and prepared to tackle challenges head-on. Benefit from input on difficult conversions, meeting effectiveness, onboarding and succession planning. Don't know WhatsApp? Don't worry! We'll show you. Elevate your game with timely coaching support!

Best Practices in Bite Sized Pieces: Curated Curriculum

The LeadWell curriculum represents 16 years of observation, study, and research, distilled into powerful modern leadership principles. Enjoy digestible, practical content that delivers desired results. You'll enjoy on-demand access to 40 videos, 55 downloadable tools, and quizzes to support learning retention. Learn more about our curriculum here.

You mean there's a tangible impact?

In the realm of leadership development, quantifiable results can be elusive. However, we believe in growth that not only brings transformative change but also delivers financial benefits. We use a Leadership Growth & ROI Assessment with a statistically valid tracking system to assess the impact of your growth and measure the ROI of your development journey. See a sample ROI case study here.

Like-Minded Private Leader Group

Leadership development is about more than taking a class or two. Sharing insights with your fellow LeadWellers will open your eyes and deepen your learning. Realizing that you are not the only leader who struggles with those tough conversations is freeing. Ask all the questions, share observations and more.

Office Hours

Get your questions answered, live with Jen. Each week after the group session Jen reserves 30 minutes for office hours for LeadWell clients.

Ready to achieve remarkable results?

The Investment

Academy 10-month coaching program


$500 now + ACH $14,500

*With Pay in Full, make a $500 deposit and the remainder with an electronic transfer within 48 hours.

Accelerator 5-month accelerated program


$500 now + ACH $7,500

*With Pay in Full, make a $500 deposit and the remainder with an electronic transfer within 48 hours.

What Results Can I Expect?

What Results
Can I Expect?

Jen Bertsch, Leadership Development Coach, LeadWell Academy, holding a computer screen showing course content

Curated Curriculum

Grow Self-awareness, EQ & FOCUS

Start your journey with key lessons in Mastery of Personal Leadership on self-awareness, emotional intelligence, goal clarity, values, and vision. Free up space and energy for team growth while mastering strategies to stay focused on success, not setbacks.


Tired of struggling to bring out the best in your team? Unlock your team’s potential. Say goodbye to overwhelm. Take your leadership skills from good to great and experience the true joy of leading with ease with Mastery of Team Leadership.


In today’s ever-evolving business landscape, exceptional leaders understand that a vibrant organizational culture is key to sustained success. Discover the strategies top leaders use to drive innovation, collaboration, and growth with powerful Strategies for Empowered Culture.

If nothing changes, nothing changes. What are you waiting for?

Visualize Your Life

Before Joining LeadWell

After Embracing LeadWell

LeadWell includes access to all of our premium content, templates, and tools in addition to weekly coaching and practice sessions, personal feedback on your work and incredible support.

Frequently Asked Questions

Our LeadWell program is a perfect fit for:

  • Leaders who are keen on developing themselves both at work and at home.
  • Those wanting to bridge the gap between leadership knowledge and real-world proficiency.
  • Individuals who value a combination of contemporary leadership theory and practical strategies.
  • Leaders looking to cultivate a thriving work culture and foster better team dynamics.
  • Leaders who want to elevate their skills in decision-making, communication, team-building, and problem-solving.
  • Individuals who appreciate consistent mentoring, practice, and reflection on their leadership journey.
  • Those who seek both transformative personal growth and tangible financial benefits from their leadership development.

We work with small business owners who have a team, C-Suite leaders, and senior leaders within organizations. 

  • Leaders looking for a quick fix without committing to a consistent learning journey.
  • Individuals not willing to step out of their comfort zones and engage in group practices.
  • Leaders who aren't ready to invest time in personal development, team dynamics, and organizational culture.
  • Anyone not interested in a blend of theoretical knowledge and practical application.
  • Those who aren't aiming for tangible results or ROI from their leadership journey.

Absolutely! We encourage multiple leaders from the same organization to enroll together in the LeadWell program. Having multiple participants from a single organization can amplify the learning experience, foster collaborative growth, and help in consistently implementing the culture within your team or department. Additionally, shared participation can result in more cohesive leadership approaches and a more unified vision for organizational success. If multiple enrollments are something you're considering, please reach out to discuss potential group rates for your team.

Not at all! Our LeadWell program is designed for leaders from various walks of life and different stages of their leadership journey. Whether you're a manager, supervisor, a co-owner, or a team leader, we cater to leaders across the spectrum. The core principle of our program is to empower those who are in positions to inspire and guide others, regardless of titles. Many participants have been so transformed by the program that they've introduced it to their superiors or even brought in the rest of their teams. Whether you're taking on a new level of leadership or have been leading for years, there's valuable growth waiting for you here.

First and foremost, seeking to improve oneself is a hallmark of great leaders. Being proactive about your leadership development showcases your dedication to not just personal growth, but to elevating the entire organization. Leaders, regardless of their experience, spend a significant portion of their time working with and guiding people. By opting to refine your leadership skills, you're signaling that you're keen to maximize the effectiveness of this essential aspect of your role. Pitching the LeadWell program to your boss is less about admitting shortcomings and more about expressing a desire to consistently enhance your capabilities and, by extension, benefit the entire company.

Absolutely! Leadership skills aren't just for those currently in leadership roles; they're invaluable assets for anyone aspiring to lead in the future. Starting your leadership journey now equips you with the knowledge and strategies to navigate challenges effectively once you step into a leadership position. Moreover, many of our clients have found that their proactive approach to leadership development played a significant role in securing them coveted promotions.

If you're looking for a flexible way to begin this journey, our self-study programs might be an excellent starting point for you. These programs are tailored to provide you with foundational leadership principles at your own pace, setting you on the right path for future success.

No worries! Every weekly Lab is recorded, and we ensure it's time-stamped notes to guide you through the important sections. Even if you can't attend live, you can still actively participate by submitting questions beforehand and watching the replay at a convenient time. The key to making the most of this program is dedicating time for your personal development and engaging with our supportive community, whether you attend live or catch up later.

At the heart of LeadWell, our philosophies are informed by best practices and contemporary trends in leadership development:

  1. Leader-as-Coach Approach: Adopted by top Fortune 500 organizations, this philosophy promotes leadership through coaching. By adopting a coach's approach, leaders benefit from a foundation of communication that is both engaging and empowering—crucial elements for expanding organizations.

  2. Strategic Leadership over Operational Engagement: We encourage our clients to focus more on working ON the business by empowering other leaders. This shifts their role from constantly being entrenched IN the business. This investment in developing other leaders translates to significant returns in terms of time, revenue, and overall growth.

  3. Emotional Intelligence: An integral part of effective leadership, we emphasize the cultivation and enhancement of emotional intelligence. By understanding and managing one's own emotions and those of others, leaders can foster better team dynamics, communication, and decision-making.

These core philosophies are designed to equip leaders with the skills, perspectives, and tools they need to lead confidently and effectively in today's dynamic business environment.

It's a common feeling among leaders: being so swamped that finding even an hour a day for personal growth feels daunting. But think about this— if you're feeling stretched thin, consider how your team might be feeling as they look to you for guidance.

Many clients who joined us were in the same boat: grappling with the "superhero syndrome," rushing between meetings, projects, and personal challenges. One of the core areas we address in our program is this very feeling of being constantly "too busy." We equip you with strategies to be more present, attentive, and effective in your leadership role.

If you're wrestling with where to carve out the time, it's perhaps a clear indicator that now is the ideal moment to invest in your leadership journey.

Who is your master teacher?

I’m Jen Bertsch, creator of and master coach of LeadWell Academy. From an early age, I’ve been known for my grit.
At a very young age I started working retail when an older colleague noticed my go-getter attitude and remarked, “I don’t know where you got it, but kid, you’ve got moxie.”  It stopped me in my tracks as this is something my dad used to say about me too! 

Talk about prophetic. From that point forward, I was known for “having guts.”

Fast forward ten years later working at the Duluth Area Chamber of Commerce and my courage and risk-taking started to feel stretched thin. I said “yes” to everything until overwhelm completely took over. I went from high-achiever to feeling like I couldn’t accomplish anything well! With a little hope, and if I am honest, a pinch of skepticism, I used my allotted personal development dollars to hire a coach.

Turned out to be one of the best decisions of my life.
I began blowing my work goals out of the water and breaking through the invisible ceiling that had been holding me back. I accomplished other BIG goals that I didn’t even know I wanted…like losing thirty pounds and building new friendships. I said goodbye to that feeling of overwhelm!   

With a renewed sense of intention, I led a nationally award-winning campaign that took chamber membership to an all-time high. 

Suddenly, the world opened up with possibilities, including entrepreneurship. I trained as a life coach myself and launched my practice in 2007, with a focus on helping entrepreneurs get profitable and get a life

In 2012, I was asked to give a demonstration of “what coaching looks like” at a live conference of 200 top senior leaders. It turned out to be the start of my “hot seat coaching” idea, as I coached an executive on stage. 

Over the next three years, I led the training of 70 leaders to improve leader development by integrating coaching skills. In the process, I discovered how important practicing better leadership is for those responsible for developing the potential of the team. The skills that got people into their position of leadership isn’t what keeps them there.

From that inspiration, I developed and launched the wildly successful LeadWell Academy in 2015, which features live mentoring. It’s received stellar reviews from the participants who have gone on to achieve measurable results in their lives and businesses.  

Now, I’m enjoying life as a successful 20/hr a week entrepreneur and coaching leaders to become more accomplished, happy humans inside of LeadWell Academy which features the top trend, boss-as-coach leadership development and has a practice component.

It was coaching that helped me master priority and time management so I could work fewer hours but still increase company revenue, play tennis and spend more intentional time with my family and friends. 

Today our mission is to make leading easier, effective and efficient.

And FUN! Let’s not forget the fun.

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