Happy employees are the equivalent of happy customers. Lead your employees well and you can really scale (sustainably!)

STEP TWO: Watch these short videos and determine what support would look like for you in LeadWell Academy with expert coaching, practice opportunities and modern leadership training.

What sets this apart from other programs?

Pinpoint your leadership strengths and where you can put your focus in order to more effectively lead your team. (14:30)

Why work with Jen?

Learn what clients love about Jen’s masterful style and ability to coach and teach, ultimately helping you more easily lead your team. (5:52)

What’s included and what’s the cost?

We combine modern leadership theory, strategy, and practice so you can grow as you go. You don’t do that through books. You do that with expert coaching. (13:03)

STEP THREE: Enroll and join other top leaders in LeadWell Academy and develop elite leadership skills that will last you a lifetime.

In a few minutes, you’ll learn what leadership is really needed in 2022. With the Great Resignation upon us, this isn’t something any leader in any organization should overlook right now!

BONUS: VIP Client Panel

Listen to what our LeadWell Academy clients have to say about their results! They share their experiences and results as leaders who have applied the LeadWell framework to their daily lives and answer the most common questions we receive from soon-to-be clients.

We’d love to hear from you. Use the message/chat function in the lower right hand corner of this page!

Scroll over clock to see VIP Client Panel timestamps

Listen to what our LeadWell Academy clients have to say about their results! They share their experiences and results as leaders who have applied the LeadWell framework to their daily lives and answer the most common questions we receive from soon-to-be clients.

We’d love to hear from you. Use the message/chat function in the lower right hand corner of this page!

Listen to what our LeadWell Academy clients have to say about their results! They share their experiences and results as leaders who have applied the LeadWell framework to their daily lives and answer the most common questions we receive from soon-to-be clients:

We’d love to hear from you. Use the message/chat function in the lower right hand corner of this page!

Is LeadWell right for you?

Chances are that you’re already a good leader. We help you become an exceptional one.

Most of our clients have an extensive background or education in business, management and leadership. And that wasn’t enough to prepare them for ongoing issues when supervising others and organizations.

Knowledge will only get you about 10% of the way.

The other 90% comes through practice, coaching, more practice, and more coaching.

In LeadWell you’ll work alongside:

  • Vice Presidents of 7 – 8 figure companies
  • CEOs and Founders of multiple businesses
  • Senior Leaders
  • Wealth Strategists
  • Directors and Executive Directors
  • Associate Chief Information Officers
  • Entrepreneurs
  • Managers and Supervisors
  • Small Business Owners


At the end of the day, people seek wise leadership, not another boss. LeadWell is helping leaders of all levels transform the way they communicate and banish the internal issues that translate to lost time and money.

Whether you sell a service or a product, it’s the people you work with who move your business or organization forward. To scale sustainably, you have to know how to guide others using a sustainable leadership model.

LeadWell is designed to get you there and keep you growing:

Are you ready? It’s time to level up! Imagine what it will feel like to lead with more ease, authenticity, newfound vision and discipline.

Are you ready?
It’s time to level up! Imagine what it will feel like to lead with more ease, authenticity, newfound vision and discipline.

The Premium Leadership Curriculum You’re Signing Up For:

Course 1: Mastery of Personal Leadership

You begin with key lessons on self-awareness, emotional intelligence, getting clear on your goals, values and vision, freeing up your space and energy for more growth possibilities, and strategies for keeping the focus on success rather than setbacks. 

You book your orientation call right away, complete each chapter of the course with a brief quiz to check for understanding, practice what you’re learning on our weekly calls, then complete your first milestone call!

course 2: Mastery of Team Leadership

You’ll uplevel all of your leadership skills and go from manager to expert coach and mentor to your team. 

Many organizations attempt to implement coaching skills in order to lead their employees and co-workers. What ends up happening is a lot of advising, critiquing, and even shaming. You may have even been on the receiving end of this. LeadWell touches on modern coaching and leadership strategies to really build a culture of positive and effective leadership that both you and your team will feel. Whether you are a leader in a small business or a large organization, you have to wear many hats. Knowing which leadership hat to use when is key.

In this course, you’ll understand what coaching can really do, integrate actual skills, and practice, practice, practice.

course 3: Strategies for Empowered Leadership

Become a master leader and mentor to your team.

Unless you are one of the few who have had thorough leadership development along with expert coaching to increase your effectiveness, most leaders struggle to adapt their style from situation to situation. Developing strong leadership skills and regularly practicing them will give you a competitive advantage: integrating coaching equips you to execute a variety of leadership styles more easily and with greater effectiveness.

Emotional Intelligence (EQ) is what today’s top leaders who are getting results have. It is THE top sought-after trait for organizations looking for leaders. The good news: Unlike your IQ, EQ can grow exponentially through practice and honest feedback. We’ll sit down with you, roll up our sleeves and co-create your custom strategy to integrate your enhanced skills into daily habits. 

You select three leadership competencies that will give you the biggest bang-for-your-buck in your organization, help you develop your team and ultimately make leading easier.

PRAXIS \ 'prak-sis \

  1. act of engaging, applying, exercising, realizing, or practicing ideas.
  2. the process by which a theory, lesson, or skill is enacted, embodied, or realized.

Because mastery comes from application, we devote about 80% of the academy to training you in real-time over Zoom meetings.

Weekly LeadWell Lab Group Coaching Sessions

Clients meet every Wednesday at 10:30am CT. During this virtual group session, you get coached, watch other leaders get coaching, practice using leadership skills in various scenarios. Discuss & implement strategies to lead your team to sustainable results that increase revenues.

This part of the academy is crucial to your success. Clients who show up consistently or listen to the recordings regularly reach their stated goals and see major transformations in business and in their personal lives. They feel like better leaders at work and even better parents and partners at home.

1:1 Orientation and Academy Wrap-Up Call

Hit the ground running with a 1:1 onboarding call with one of our coaches to help get started on the right track. Also wrap up your LeadWell journey with a 1:1 next steps call at the end of your enrollment window.

Three additional 1:1 Coaching Calls

Reaching important milestones in your development will help assure you are applying the leader-as-coach skills. They ensure you will see the difference in the results you get from yourself and your team. Review results and build next step action plans during these 1:1 milestone calls with one of our LeadWell coaches.

Leadership Growth and ROI Assessment

Measure the impact of your time and investment at LeadWell through a professional tracking system measuring both financial impact and leadership skill development.

One-on-One 10 Minute Laser Coaching Calls on a Specific Topic

Each month, you will get real-time feedback and coaching on your leadership situations. You’ll have a link where you can set up a 10 minute, one-on-one, laser-coaching coaching call. Think of these as your optional monthly check-in time where you can ping us to talk things out before facing a specific challenge so you go in feeling even more focused, intentional, and prepared.

Get input on things like: difficult conversions, how to be more effective in a meeting, onboarding and training plans, your leadership presence and development and succession planning.

Private Leader Group

Leadership development is about more than taking a class or two. Sharing insights with your fellow LeadWellers will open your eyes and deepen your learning. 

Realizing that you are not the only leader who struggles with those tough conversations is freeing.

Ask all the questions, receive “just-in-time” feedback, share observations and so much more.  

This is THE space where leaders have the freedom to practice vulnerability and uplevel their personal leadership.

Join us in this unique space for leaders.

Ready to Jump In?

Your life BEFORE LeadWell

Your life AFTER LeadWell

LeadWell includes access to all of our premium content, templates, and tools in addition to weekly coaching and practice sessions, personal feedback on your work and incredible support.

Who is your master teacher?

I’m Jen Bertsch, creator of and master coach of LeadWell Academy. From an early age, I’ve been known for my grit.
At a very young age I started working retail when an older colleague noticed my go-getter attitude and remarked, “I don’t know where you got it, but kid, you’ve got moxie.”  It stopped me in my tracks as this is something my dad used to say about me too! 

Talk about prophetic. From that point forward, I was known for “having guts.”

Fast forward ten years later working at the Duluth Area Chamber of Commerce and my courage and risk-taking started to feel stretched thin. I said “yes” to everything until overwhelm completely took over. I went from high-achiever to feeling like I couldn’t accomplish anything well! With a little hope, and if I am honest, a pinch of skepticism, I used my allotted personal development dollars to hire a coach.

Turned out to be one of the best decisions of my life.
I began blowing my work goals out of the water and breaking through the invisible ceiling that had been holding me back. I accomplished other BIG goals that I didn’t even know I wanted…like losing thirty pounds and building new friendships. I said goodbye to that feeling of overwhelm!   

With a renewed sense of intention, I led a nationally award-winning campaign that took chamber membership to an all-time high. 

Suddenly, the world opened up with possibilities, including entrepreneurship. I trained as a life coach myself and launched my practice in 2007, with a focus on helping entrepreneurs get profitable and get a life

In 2012, I was asked to give a demonstration of “what coaching looks like” at a live conference of 200 top senior leaders. It turned out to be the start of my “hot seat coaching” idea, as I coached an executive on stage. 

Over the next three years, I led the training of 70 leaders to improve leader development by integrating coaching skills. In the process, I discovered how important practicing better leadership is for those responsible for developing the potential of the team. The skills that got people into their position of leadership isn’t what keeps them there.

From that inspiration, I developed and launched the wildly successful LeadWell Academy in 2015, which features live mentoring. It’s received stellar reviews from the participants who have gone on to achieve measurable results in their lives and businesses.  

Now, I’m enjoying life as a successful 20/hr a week entrepreneur and coaching leaders to become more accomplished, happy humans inside of LeadWell Academy which features the top trend, boss-as-coach leadership development and has a practice component.

It was coaching that helped me master priority and time management so I could work fewer hours but still increase company revenue, play tennis and spend more intentional time with my family and friends. 

Today our mission is to make leading easier, effective and efficient.

And FUN! Let’s not forget the fun.

Ready for your next phase?

Leadership proficiency can only be achieved through constant effort.
And, real-time coaching is the key to mastery.

With our masters training academy, we combine leadership theory, strategy, and practice so that you can apply your learning in real-time.

This training is so effective that many organizations end up enrolling more than one member of their team!

The investment

Pay in Full Save $500 & Never Worry About Payments

One Payment* of $12,000

Payment plan Start today for just $1,250!

10 Monthly payments of $1,250

*If you choose Pay in Full, you will make an initial $500 deposit and then pay the remaining $11,500 through an electronic transfer within 48 hours.

Hear from our very happy clients:

"Practicing coaching skills with a group of people that I don’t know has helped me to become more vulnerable in being able to go through the uncomfortable situation of learning something new. I was able to lead my team more confidently."
Jen Strickler
Jen H.
Senior VP
Brand experience
"I no longer dread the difficult conversation, and I am able to coach my team out of their habits that are holding them back. With the knowledge and techniques I’ve gained from LeadWell, I’ve created a more productive team, personally and professionally, by focusing them on what really matters, and raising awareness about important facets of their life that affect their work."
Wendy O.
Senior VP, Strategics
NICE
“Through my coaching journey with Jen, I learned to take more risks, align my actions to my values, and ask for what I need. I am a better advocate for myself and more aware of how the choices that I make contribute to making me healthier, happier, and feeling more fulfilled. When I'm at my best, I can help others to be their best."
Christy L.
Associate CIO
University of Oregon
"The skills I’ve learned helped boost employee engagement from 83% to 88% and grow our assets from $45 million to $65 million in two years. We think we should just be good at leadership…but if we don't have the right mindset, nothing will change. In a time of unrelenting, wild changes, it’s smart to get support to help us adapt and lead ourselves and others to greater success."
Nicholas M.
CEO
Finance Industry
"This worked wonders. It accelerated my learning. I grew my small company by 400% over the 4 years I’ve been in LeadWell; the support there made it possible to survive that growth and put a method to our management."
Dietrich W.
Chief Visionary & Coach
Health Services
"Executive Coaching is an art form, I know of no artist more skilled than Jen Bertsch. Her positive energy and outlook is highly contagious, and she “keeps it real” by helping her clients focus on what concrete actions they can take to positively affect game-changing outcomes. Life is short. If you want to think and do differently, Jen can help you to become the kind of leader you want to become."
Mark K.
DIRECTOR, IT Support Services
Duquesne University
"I had come to a point in life and business where something needed to change, but I couldn’t pinpoint what that was. I also needed to elevate my leadership. By working with Jen, I learned to see the bigger picture of my situation and understand where I was not operating at full potential and what was holding me back. Ultimately, making changes contributed to an initial 19% increase and then a 33% growth in business the next year. I’m a completely different leader today because of the LeadWell program."
Katelynn H.
Senior Leader
Health & Wellness
"I realized slow and steady was the way to achieve the bigger goal. 100% of ACE’s success is attributable to LeadWell. ACE is twice our original company’s size. And $98,000 of revenue and company savings was a direct return on our investment of LeadWell, 10X return."
Steve Hamlin
Steve H.
Executive Director
A.C.E., Service Provider
“Jen coached me to trust my own conclusions versus needing advice from people I was comparing myself to…..I realized I need to care more about my team's success more then my own. My leadership grew much stronger over time. And business grew +30% and my income doubled!”
Jack G.
Entrepreneur & Wealth Strategist
"My ability to problem solve and work with people has increased exponentially. There are always moments now of “What would Jen do?!” when something comes up. In LeadWell I’ve learned to ask open-ended questions that lead others to their own solutions. I now see the value of coaching for myself and the value of coaching others as part of leadership."
Calyssa H.
Executive Artistic Director
Zephyr Theatre
"I was doing my best to learn on my own, but never had somebody coaching me or experienced this type of interactive practice. Be prepared to play full out because the growth is absolutely amazing. Improving my leadership habits resulted in growing my income by 90%!"
LeadWell Alum Shayna
Shayna F.
ENTREPRENUER
Wellness
"If you want to talk and talk but never really get anything accomplished, don’t join Jen’s program. When it comes to straight talk, Jen is a whiz. She is clear, concise, and incredibly insightful. Jen creates the space for you to be your best self, and then she fosters that into something more than you could have ever imagined. Ready to make a real change? Jen’s your gal."
Val G.
Customer Advocacy Lead
KLAVIYO

Ready to get access to all of our premium content, templates, and tools in addition to weekly coaching and practice sessions, personal feedback on your work and incredible support?

Frequently Asked Questions

If you’re feeling too busy to take about an hour a day to polish up your leadership skills, imagine how your current team feels when they need more of your attention and guidance. Almost all of our members were overly busy leaders suffering from superhero syndrome. They were running from meeting to meeting, project to project, and one life crisis to another. Feeling too busy is a key area we help you figure out so you feel more present, available, and able to lead. I would say if you aren’t sure where to find the time, that’s even more feedback that now might be the best time for you to enroll.

YES! We encourage more than one person from your organization to enroll together. We even offer a discount on tuition if you do enroll more than one team member. 

Nope! We have leaders at all levels in all kinds of organizations and businesses. I like to say we help leaders who need to lead other leaders. We have managers, supervisors, independent contractors who are entrepreneurs building their own team, co-owners, team leaders, and more. We’ve had leaders join and then end up encouraging their employers to join with them after experiencing the transformation themselves. We have also had employers join and then enroll their team members. 

Good news! All leaders have room to grow. The fact that you’re here and interested in getting even better at what you do shows your commitment to your own growth plus the growth of your company. Organizational and company leaders have to work with people at least 75% of the time. Just like you would take the time to learn your work inside and out so you can deliver the best possible outcomes at work, mastering leadership is you taking the initiative to always get better at what you do and what you offer your workplace.  

It’s never too early to start on your leadership journey. Studying and practicing leadership as soon as possible can help prevent so many future headaches. It’s also helped some of our clients get highly sought after promotions! 

Each weekly Lab (group call) will be recorded, time-stamped with helpful notes and will be shared. You’ll have the opportunity to connect and get input on your team development weekly through submitting questions and watching the replay. The important thing is that you carve out time to do your development work and stay connected through the community. 

Our primary audiences are business owners, CEOs, or senior leaders who are responsible for the team and their development. If that is you, then this is an opportunity you should consider. 

Leadership development in the form of leader-as-coach training is a top trend. It gives leaders a robust and advantageous foundation for communication that is highly engaging and empowering, which are two key factors in growing organizations. 

Our clients are focused on increasing their ability to work ON the business and empower other leadership instead of always being IN the business. The time you invest in developing other leaders in your business means a huge return on free time, revenue, and growth overall.

Absolutely! Preview a lesson here.

Today’s hybrid workforce calls for a different way of leading.

Are you ready? It’s time to level up!

Imagine what it will feel like to lead with more ease, authenticity, newfound vision and discipline.

DISCLAIMER

DISCLAIMER: This training is in no way associated with or sponsored by Facebook® or Instagram®. This is not a business opportunity. No income opportunity is being presented in this web-class. You are registering for training to assist you in leading your team more effectively. We make no promises or guarantees that you will get these same or similar results or any result at all. Any examples provided during this training are not to be interpreted as any guarantee, promise, representation and/or assurance. We do not purport our business and/or us as being a ‘get rich scheme’ and we do not offer any legal, medical, tax or other professional advice. As with any business, your results may vary, and will be based on your individual capacity, business experience, expertise, and level of desire. There are no guarantees, promises, representations and/or assurances concerning the level of success you may experience. Your level of success in attaining the results claimed depends on the time you devote to your development, the ideas and techniques mentioned, your finances, knowledge and various skills, since such skills and factors differ according to individuals. Testimonials and examples used are examples and may not apply to all persons and are not intended to guarantee, promise, represent and/or assure that anyone will achieve the same or similar results. We reiterate that each individual’s success depends on his or her background, dedication, desire and motivation.
This resource is not created by, affiliated with, or sponsored by Instagram® or Facebook®.
YOUR SUCCESS DEPENDS ENTIRELY ON YOUR OWN EFFORT, MOTIVATION, COMMITMENT AND FOLLOW-THROUGH. WE CANNOT PREDICT AND WE DO NOT GUARANTEE THAT YOU WILL ATTAIN A PARTICULAR RESULT, AND YOU ACCEPT AND UNDERSTAND THAT RESULTS DIFFER FOR EACH INDIVIDUAL. EACH INDIVIDUAL’S RESULTS DEPEND ON HIS OR HER UNIQUE BACKGROUND, DEDICATION, DESIRE, MOTIVATION, ACTIONS, AND NUMEROUS OTHER FACTORS. YOU FULLY AGREE THAT THERE ARE NO GUARANTEES AS TO THE SPECIFIC OUTCOME OR RESULTS YOU CAN EXPECT FROM USING THE INFORMATION YOU RECEIVE ON OR THROUGH THIS WEBSITE OR PRODUCT.
When you purchase our product, you understand that there is no guarantee that you will achieve any particular result or outcome using any of the ideas, tools, strategies or recommendations presented. We make no promises or warranties concerning your likelihood of success, performance, future earnings, business profits, marketing performance, customer growth or results of any kind. You understand that with any business endeavor there is an inherent risk, including a loss of capital and loss of customers and therefore you assume all responsibility for any such risk.
EARNINGS DISCLAIMER: ANY EARNINGS OR INCOME STATEMENTS OR EXAMPLES SHOWN THROUGH OUR WEBSITE ARE ONLY ESTIMATES OF WHAT MIGHT BE POSSIBLE NOW OR IN THE FUTURE. THERE CAN BE NO ASSURANCE AS TO ANY PARTICULAR FINANCIAL OUTCOME BASED ON THE USE OF OUR WEBSITE. YOU AGREE THAT I AM NOT RESPONSIBLE FOR YOUR EARNINGS, THE SUCCESS OR FAILURE OF YOUR PERSONAL OR BUSINESS DECISIONS, THE INCREASE OR DECREASE OF YOUR FINANCES OR INCOME LEVEL, OR ANY OTHER RESULT OF ANY KIND THAT YOU MAY HAVE AS A RESULT OF INFORMATION PRESENTED TO YOU THROUGH OUR WEBSITE. YOU ARE SOLELY RESPONSIBLE FOR YOUR RESULTS.
TESTIMONIALS. I PRESENT TESTIMONIALS AND INSIGHTS ABOUT OTHER PEOPLE’S EXPERIENCES WITH MY WEBSITE FOR PURPOSES OF ILLUSTRATION ONLY. THE TESTIMONIALS, EXAMPLES, AND PHOTOS USED ARE OF ACTUAL CLIENTS. THEY ARE NOT INTENDED TO REPRESENT OR GUARANTEE THAT CURRENT OR FUTURE CLIENTS WILL ACHIEVE THE SAME OR SIMILAR RESULTS; RATHER, THESE TESTIMONIALS REPRESENT WHAT IS POSSIBLE FOR ILLUSTRATIVE PURPOSES ONLY.

DISCLAIMER: This training is in no way associated with or sponsored by Facebook® or Instagram®. This is not a business opportunity. No income opportunity is being presented in this web-class. You are registering for training to assist you in leading your team more effectively. We make no promises or guarantees that you will get these same or similar results or any result at all. Any examples provided during this training are not to be interpreted as any guarantee, promise, representation and/or assurance. We do not purport our business and/or us as being a ‘get rich scheme’ and we do not offer any legal, medical, tax or other professional advice. As with any business, your results may vary, and will be based on your individual capacity, business experience, expertise, and level of desire. There are no guarantees, promises, representations and/or assurances concerning the level of success you may experience. Your level of success in attaining the results claimed depends on the time you devote to your development, the ideas and techniques mentioned, your finances, knowledge and various skills, since such skills and factors differ according to individuals. Testimonials and examples used are examples and may not apply to all persons and are not intended to guarantee, promise, represent and/or assure that anyone will achieve the same or similar results. We reiterate that each individual’s success depends on his or her background, dedication, desire and motivation.
This resource is not created by, affiliated with, or sponsored by Instagram® or Facebook®.
YOUR SUCCESS DEPENDS ENTIRELY ON YOUR OWN EFFORT, MOTIVATION, COMMITMENT AND FOLLOW-THROUGH. WE CANNOT PREDICT AND WE DO NOT GUARANTEE THAT YOU WILL ATTAIN A PARTICULAR RESULT, AND YOU ACCEPT AND UNDERSTAND THAT RESULTS DIFFER FOR EACH INDIVIDUAL. EACH INDIVIDUAL’S RESULTS DEPEND ON HIS OR HER UNIQUE BACKGROUND, DEDICATION, DESIRE, MOTIVATION, ACTIONS, AND NUMEROUS OTHER FACTORS. YOU FULLY AGREE THAT THERE ARE NO GUARANTEES AS TO THE SPECIFIC OUTCOME OR RESULTS YOU CAN EXPECT FROM USING THE INFORMATION YOU RECEIVE ON OR THROUGH THIS WEBSITE OR PRODUCT.
When you purchase our product, you understand that there is no guarantee that you will achieve any particular result or outcome using any of the ideas, tools, strategies or recommendations presented. We make no promises or warranties concerning your likelihood of success, performance, future earnings, business profits, marketing performance, customer growth or results of any kind. You understand that with any business endeavor there is an inherent risk, including a loss of capital and loss of customers and therefore you assume all responsibility for any such risk.
EARNINGS DISCLAIMER: ANY EARNINGS OR INCOME STATEMENTS OR EXAMPLES SHOWN THROUGH OUR WEBSITE ARE ONLY ESTIMATES OF WHAT MIGHT BE POSSIBLE NOW OR IN THE FUTURE. THERE CAN BE NO ASSURANCE AS TO ANY PARTICULAR FINANCIAL OUTCOME BASED ON THE USE OF OUR WEBSITE. YOU AGREE THAT I AM NOT RESPONSIBLE FOR YOUR EARNINGS, THE SUCCESS OR FAILURE OF YOUR PERSONAL OR BUSINESS DECISIONS, THE INCREASE OR DECREASE OF YOUR FINANCES OR INCOME LEVEL, OR ANY OTHER RESULT OF ANY KIND THAT YOU MAY HAVE AS A RESULT OF INFORMATION PRESENTED TO YOU THROUGH OUR WEBSITE. YOU ARE SOLELY RESPONSIBLE FOR YOUR RESULTS.
TESTIMONIALS. I PRESENT TESTIMONIALS AND INSIGHTS ABOUT OTHER PEOPLE’S EXPERIENCES WITH MY WEBSITE FOR PURPOSES OF ILLUSTRATION ONLY. THE TESTIMONIALS, EXAMPLES, AND PHOTOS USED ARE OF ACTUAL CLIENTS. THEY ARE NOT INTENDED TO REPRESENT OR GUARANTEE THAT CURRENT OR FUTURE CLIENTS WILL ACHIEVE THE SAME OR SIMILAR RESULTS; RATHER, THESE TESTIMONIALS REPRESENT WHAT IS POSSIBLE FOR ILLUSTRATIVE PURPOSES ONLY.